OUR vision



For a healthier lifestyle,
more respectful of ourselves,
others and
the world around us



By promoting and sharing Ethiopian ancestral knowledge and skills in order to develop a sustainable activity that provides a stable income for Ethiopian rural communities




OUR MISSIONS



HEALTHY



Re-discover a healthy diet from ancient varieties grown organicaly


SUSTAINABLE



Develop sustainable agriculture by selecting adapted varieties that protect the soil and by developing sustainable agricultural practices without chemicals.


FAIR TRADE



Supporting a sustainable economic activity. Diversifying sources of income for Ethiopian families by creating a market for traditional foodstuffs.

Ensuring a stable and sufficient income for rural families by paying fair incomes through a direct channel without intermediaries.



Who we are





We are a Belgian-Ethiopian couple. We met during a trip to Ethiopia. Two years later, we got married traditionally in Ethiopia and civilly in Belgium. After a few years in Belgium, we decided to settle permanently in Ethiopia.


OUR HISTORY





In order to show all Ethiopia has to offer, we founded the travel agency Ethiopia Traditions. We offer trips to local communities to discover Ethiopian nature, culture, history and traditions. We work in collaboration with a Belgian association Aethiopia which supports several development projects in rural communities in Ethiopia.


Supporting our teams across the country





With the Covid pandemic, we witnessed the sudden stop of the tourist activity in Ethiopia and its disastrous consequences for an impressive number of Ethiopians: those who worked directly in tourism (drivers, guides, hotels,) but also all the small informal jobs that gravitated around it. Here, there is no economic unemployment, no social assistance, no savings, people can only rely on solidarity to feed themselves on a daily basis. Facing such a situation, we could not stand still.


ETHIOPIAN SUPERFOODS





We have looked for developping an economic activity that could provide a sufficient and stable source of income for rural communities. In these troubled times, when the western world was becoming aware of the vital importance of health, it seemed to us that Ethiopia could make a contribution. Indeed, the Ethiopian diet is exceptionally healthy, based on exceptional foods little known in the West; Teff and Moringa.



For a healthier lifestyle,
more respectful of ourselves,
others and
the world around us





It seemed obvious to share this ancestral knowledge by offering products based on these super foods, from ancient varieties. Cultivated in the traditional way on family farms, these super foods retain all their natural power.


Pagumae,
What does it mean?





Ethiopia is an amazing and unique country in many ways. It still lives by its own 13-month calendar. Twelve months of 30 days and a thirteenth month, Pagumae, of 5 or 6 days depending on the year. This is the little extra! Pagumae means extra in the Amharic language. For us, it means that little extra that Ethiopia can bring to the world in terms of authenticity and quality.